Our Story

SugarTown is a brainchild of Rohit Ozarkar and Swati Kshirsagar, the entrepreneur duo, with a single point mission to make candies the top choice for everyone who indulges in trendy treats. Candies had lost their market value in India and they needed a revival presenting themselves as a front-running option in the sweets market. The sweets market is cramped with drab choices that have overstayed their welcome. Candies offer a whole new vibe, a twist in the old, humdrum tale.

SugarTown is determined to make candy trendy and fashionable again by creating not just world-class candies but also creating a candy culture across various age groups and sections of society.

At our factory in Pune, we create a whole range of mouth-watering candies in different flavors, shapes, and colors through the processes that are detailed and precise. The quality is constantly and thoroughly monitored as we create every single piece by hand.

Our workforce comprises mainly of women folk who go through rigorous training in the fine art of candy making. We call them candy craftswomen. They say they love their work as they realize that every single piece of candy they make is going to bring a smile to someone's face. SugarTown is propelled by this positive energy and is committed to keeping innovating, bringing more and more exciting candy products to the market.

All we say is, buy Lily Candies and let's together create a modern culture of vibrance and sweetness that never goes out of fashion. Not a dull moment anymore.